Branding. Events. Social.

From a home-grown fashion label in Singapore, bYSI started off with a humble store in 1998. Over the years, bYSI has made a name for itself by delivering chic apparels to women at affordable prices. Today, bYSI has become an essential fashion choice for the sophisticated women. We helped bYSI establish their Indian in-store presence and social communication with a lot of online-offline activations, leading to a good brand recall.