The Thekka

Branding. Print. Social.

Urbanising the concept of local liquor shops, The Thekka serves a refreshing desi take on bars and nightlife. With an interesting experimentation with food and drinks, The Thekka is surely a drinking destination for many. We helped them developing their identity, complete brand communication and space design keeping in mind the desi twist of the brand. The logo quite refreshingly sums up the wordplay of the brand name. The devnagiri ‘tha’ adds up to the local element and overall keeps the unit eye catchy and memorable. The palette was developed keeping in mind alcohol colour tones to suit the brand.